Business & community
Sponsors and partners
The campaign was built for partnership: businesses and community groups could sponsor events, donate equipment, or underwrite a classroom project.
Who partnered with the campaign
Corporations, local merchants, service groups, civic organizations, and PTAs all took part. Some gave money; some gave equipment; some gave a venue, a stage, or a weekend of staff time. The campaign’s job was to make each kind of help easy to give.
- Corporations — sponsorships, product donations, and event underwriting.
- Local merchants — event participation, prizes, food, and services.
- Service clubs and civic organizations — pledges, volunteers, and community reach.
- PTAs — parent networks, volunteers, and school-level fundraising.
What a sponsor received
The original campaign materials promised partners mutual benefit: recognition in event materials and media coverage, association with a visible city-wide education effort, and access to thousands of Carlsbad businesses and homes through the campaign’s public relations and media partners.
Sponsors also got something rarer: a documented outcome. Grant recipients agreed to provide access and documentation to the Foundation for evaluation and promotion, so a sponsor could point to the classroom or lab its money helped build.
Sponsorship options
How the campaign worked with partners
Kids Are Worth A Million “facilitates the business of its partners for mutual benefit,” supported by a public relations firm, excellent media coverage, and access to thousands of businesses and homes. In practice that meant a partner did not have to invent a fundraising idea — the campaign brought the audience, the calendar, and the cause.
Talk to the campaign
To discuss sponsorship, call Diana Aaron, Executive Director, at (760) 438-0063 or email dianaaaron@msn.com.