Campaign year 2001
Four events turned local enthusiasm into classroom technology — races, a live telethon, and an afternoon of Carlsbad restaurants.
Dates are preserved as published. This calendar records the campaign’s 2001 events, not upcoming ones. Each event page explains what happened and how volunteers and sponsors took part.
Saturday, March 31 & Sunday, April 1, 2001
The campaign partnered with Elite Racing for the annual Carlsbad 5000, known as “The World’s Fastest 5K.” The weekend opened with a Friday fitness expo, moved to children’s races for ages 12 and under on Saturday, and closed with adult races and an afternoon party on Sunday.
January 20–21, 2001
Kids Are Worth A Million was an official charity of the San Diego Marathon, held in Carlsbad. The three-day event included races for children, a 5K walk, a fitness expo, and a 26.2-mile run through the city’s streets.
Thursday, March 22, 2001
A live broadcast from the Carlsbad Safety Center, with entertainment by students from each Carlsbad Unified school — the campaign’s newest event in 2001.
Saturday, June 2, 2001 · 3:00–7:00 p.m.
Samples from more than 30 local restaurants at the Carlsbad Company Stores, with entertainment and beer and wine sampling for a family afternoon.
Events do two jobs. They raise money, and they make the campaign visible to people who may never read a grant application. A parent who runs the 5K, a restaurant that donates 200 tastings, and a student who performs on the telethon all become part of the same story about Carlsbad classrooms.
The original campaign materials made the same point: events “facilitate the business of its partners for mutual benefit,” with media coverage that reaches thousands of local businesses and homes.
